
Happy National Bring Your Mac To Work Day, everyone.
Wait, what? You’ve never heard of NBYMTWD?
Here’s how it started. I have some video projects to do at work, and Microsoft Movie Maker just isn’t cutting it. First, I’m new to video editing and codecs and file types. Second, Movie Maker will only let you edit movies in a certain format.
My solution? Bring my iBook to work. The MPEG files I have will work fine with iMovie (I think), and I can do some translating with VLC.
Plus, I can set aside the Dell and work with a real computer.
I almost brought my PowerMac G4, just so I could use my work LCD and keyboard, but the G4’s video card isn’t up to snuff – I got a warning that said transitions and the Ken Burns Effect might not work without a Quartz Extreme-compatible video card. Oh well.
January 9. Let this be a day we can revisit every year: bring your Mac to work to get things done. Make it a good one!
National Bring Your Mac To Work Day
January 9, 2009Apple history for the rest of us
January 8, 2009
For history buffs, Apple is a natural attraction for how modern technology companies evolve, behave, and operate. Since its founding, Apple has attracted pirate programmers and designers, a dedicated fan following, and tons of media attention. In just 30 years, the company has ridden a roller coaster of success and near-death – multiple times – has today lives on as a super-successful electronics company.
This year marks the 25th anniversary of the Mac, and as Wired’s Steven Levy puts it, Apple will look forward instead of back.
Which is just as well. While doing research on some design work for my day job, in the design archives of AIGA, I stumbled upon Jeff Goodell’s Rolling Stone article, “The Rise and Fall of Apple, Inc” (part two is here). Goodell writes in 1996:
The story of Apple’s decline is a morality tale for the Information Age. It is not, as one might expect, a story about how quickly the technology moves, or about how unforgiving and brutal business has become in Silicon Valley. In fact, Apple had many, many chances to save itself. But it didn’t. It was the company of the future that failed to see what was right in front of its nose. And while Apple will no doubt reinvent itself in the years to come, the central idea that animated the company for so long – that Apple is a revolutionary force, that it could change the world – is dead.
Not any more, it’s not. But there is a weird feeling of dread and uncertainty, not unlike what a lot of people are feeling about the economy, or about Steve Jobs’s succession plan, and a lot of it stems from what we don’t know about Apple. What’s the “next big thing?” What effect will the economy have on Mac, iPod, and iPhone sales?
“There is no happy ending here,” Goodell writes. At the time, it must have seen certain. But soon after Rolling Stone published that article, Steve Jobs returned, and things turned around. Taking the long view, Apple has been in far worse situations (coincidentally, mostly when Jobs was absent).
One thing hasn’t changed, with or without Jobs. The theme struck me, after I watched an interview with Bill Atkinson during the launch of Apple’s HyperCard “erector set” programming application, was that Apple truly puts the power to create in peoples’ hands. As in “for the rest of us.”
Think about it. HyperCard was designed as a application builder for non-hackers. As Atkinson put it in the interview:
A whole new body of people who have creative ideas, but aren’t programmers, will be able to express their ideas – or their expertise in a certain subject.
The original Macintosh was designed to be intuitive. Its design and interface has functioned as the standard since 1984. VisiCalc, on the Apple II, gave people the power to create spreadsheets. Apps like Garage Band and iMovie and iWeb give users a simple way to be creative (actual talent helps, of course). PageMaker was the app that launched an industry, and my very profession. iTunes and iPods give us the ability to manage and enjoy our music library like never before. It’s music, or design, or information, or programming “for the rest of us.”
Even the Newton was a product ahead of its time, giving business professionals and regular folks the ability to manage their day-to-day data in a simple and intuitive way.
As a history buff, I like reading about Apple’s early successes and tribulations. It shows a company constantly growing, constantly in flux, and – for the most part – learning from its mistakes. The common thread that runs through Apple’s story is a company setting out to make machines and applications that make our lives easier.
I almost typed “better” there, but I don’t think that’s true: if we didn’t have the iPod, we may not miss it.
But simple. Easy. More intuitive. Even fun. That’s what Apple has given us the past 30 years. The success of the Mac is a testament to that ideal.
So while Steve Jobs and Apple in general may not celebrate the Macintosh’s birthday this month, us Mac fans can in our own way. We do, everyday, when we wake our iMac up from sleep, or scroll through our music library on our iPhone, and live our lives a little easier.
My dream office, starring an iMac G4
January 6, 2009
Tons of books and all. I wish my own office were that clean and tidy.
Happy Macworld Keynote Day. I’ll probably be catching the live blog feed somewhere (Gizmodo usually does a nice job) and hoping for some kind of cool announcement. I actually thought about going to Macworld this year, and just as I was about to hit the “purchase tickets” button, the news hit that Steve Jobs wasn’t going to be there.
Much like Apple, my decision was financially-based: can I really afford a trip out to California?
So I may have missed my chance to see Steve Jobs deliver a “one more thing” announcement forever. But hey, there’s always WWNC.
[Courtesy Remodelista.]
Photo Tour: Mac Plus G4.
December 18, 2008
Now this is what I’m talking about.
Check out the Flickr photo gallery of a Mac Plus turned into a G4 Cube mod by charles_mangin. I’ve seen a lot of this kind of stuff with Mac Minis, but a Cube seems even more flexible for creative mash-ups.
After messing around with my PowerMac G4, I’m starting to get into these Mac mods. It’s one of those fun weekend project kind of deals, you know?
Speaking of which, there are some cool designs over at the MacMod site. Not all of them are useful, per se, but then neither is a fish tank stuffed in to a Apple Studio Display.
[Courtesy of Mental Hygiene.]
Helping Apple with their Macbook Air marketing
December 16, 2008
I can’t help but feel sorry for any Macintosh computer being sold at my local Best Buy.
Usually, they sit in the back of the computer aisle, alone and untrusted, with no intelligent human being around to give it the love and customer assistance it needs.
Take the above Macbook Air. I found it harnessed against an aisle wall, together with a Sony Vaio, looking very unattractive. For starters, it was off (the Vaio was turned on). Second, that damned harness took away every bit of aesthetic beauty the Air possessed.
I lingered for a minute, picking it up, acting like I was interested in purchasing for, I don’t know, a relative for Christmas. Yet no Best Buy associate came by to help me out. Were they scared? Did they not trust the machine? Was that why it was turned off?
So, for free, I decided to help Apple out with their Macbook Air marketing. I turned the laptop on, got it logged on to that store’s wireless connection, and shrank the OS X 10.5 Leopard dock down to a mortal size. Then, I launched Photo Booth. What better marketing tool than a laptop that will take your picture?
It was a real attention-grabber. Customers would walk by, catch their own image on the screen, and stop to play around with the Mac.
Since Best Buy started selling Macs, I often wonder if they’re getting the attention they so rightfully deserve. The first Mac I ever saw in a Best Buy – a Mac mini, back when it was first released in 2005 – was at least turned on and ready for me to poke around the desktop. This Air, an even lovelier computer, was abandoned like a Packard Bell in some dusty, remote corner of the store. Shame on you, Best Buy.
No need to send a check, Apple. This is the kind of thing your fans will do for you, if only you treat us well once in a while (see: iPhone). Hopefully that Macbook Air finds a good home – before it’s too late.
Film director still uses ‘obsolete’ iBook G4
November 29, 2008Film director Jonas Cuaron still uses an iBook G4 as his main computer, and is fine with it.
Amen, brother. My iBook is still my “main” Mac, even if the iMac G4 gets more day-to-day use.
What’s your “everyday” Mac?
[Courtesy of The Guardian.]
Posted by davelawrence8
Posted by davelawrence8
Posted by davelawrence8 

Project PowerMac: how to install a DVD-ROM (the right way)
November 24, 2008Boy, do I feel like a goober. A commenter on my “DVD-ROM doom and gloom” post, Seele, pointed me to a how-to article on switching the optical drive in a blue and white Power Macintosh G3. Here I had been having issues getting the drive tray out from the inside of my PowerMac G4; it turns out I was going about it all wrong.
My objective was to switch out the CD-ROM drive in the PowerMac with a DVD-ROM drive I picked up on eBay. Looking back at the original post, you can see where it all went wrong:
In other words, I was trying to unscrew screws that couldn’t be unscrewed. What commenter Seele pointed out to me was I needed to start in the front of the PowerMac G4 by taking off the plastic drive covers.
A quick Google search brought me to this classic Quicktime video from Apple about how to get it done. Watching that, I couldn’t believe my own foolishness. Why hadn’t I just did some research before plowing into this project?
Read the rest of this entry »